Who exactly are these dolls targeted for?

A company called Round 5 MMA is coming out with mixed martial arts action figures for Christmas. The one you see above is an uncolored prototype of Randy Couture. There will ultimately be an entire series launched featuring a number of MMA stars.

While this clearly shows that MMA is on the rise, who in the hell are these things targeted for? Or maybe I'm just not in the know and MMA is actually the sport of choice for 6-year-old boys. Football? Football's for losers old man!

Something tells me that the primary audience for this doll, I mean action figure, will be 35-year-old men who live in their mother's basement. You know, just like me. Except I'm 10 years younger and live in a mansion.

-WCK