You probably don't remember this SalesGenie Super Bowl commercial from last year. Or maybe you do because it was so awful.
Yep, no dancing celebrities, no monkeys, no making it rain. And to top it all off, the ad looks like it was filmed for a local television station. It's an absolute crime that this thing appeared during the Super Bowl. I want the best, most expensive, and ridiculous ads during the Super Bowl, period.
But SalesGenie could care less. Even though the commercial was voted the worst of last year's Super Bowl ads, it helped the company make some serious bank by driving traffic to the site.
So what are they planning on doing this year? Why, making three even worse commercials, of course.
"If it positively impacts business like it did last year, we’d be thrilled to be the worst again," said founder and chairman Vin Gupta.
Way to shoot for the stars, Vin. By the way, Gupta was the mind behind last year's wonder, and he penned the three pieces of shit the company will unveil this year. They'll hit the airwaves during Super Bowl XLII’s pre-game show, first and third quarter action.
While that certainly sucks, at least you won't have to watch the third quarter ad because whatever NFC team is playing the Patriots will have forfeited by then.
By the way, in my enlightened opinion, this is the best Super Bowl ad ever.
-WCK
Really enjoy this site - especially the tribute post to Chris Farley. And I understand that you're speaking from the perspective of entertainment factor to the average person watching the game. But...
ReplyDeleteThe Sales Genie ad has to rank in the top 10 of best Super Bowl commercials of all time in terms of what really matters - effectiveness. A lot of companies and agencies think being funny or winning awards matters most and forget the purpose of advertising: to sell product and increase revenue and profits.
Sales Genie's ad was immensely profitable for them because they used their spot as a direct marketing piece - they gave a specific offer and call to action. Let's say 99.9% of the people out there didn't care and weren't a good match as a target audience and only 0.1% of people might have even the chance of being interested. 1/10th of a percent of 100,000,000 viewers is 100,000 people for $2.7 million (let's assume that their awful production quality you mention added $100k to the $2.6 million cost), or $27 per interested potential lead. That beats stealing!
I'd love to switch seats with their CEO and take a public beating for having a "stupid" commercial while I built my vacation home out of platinum.
Thanks to the blog owner. What a blog! nice idea.
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ReplyDeleteReally enjoy this site - especially the tribute post to Chris Farley. And I understand that you're speaking from the perspective of entertainment factor to the average person watching the game. But...The Sales Genie ad has to rank in the top 10 of best Super Bowl commercials of all time in terms of what really matters - effectiveness. A lot of companies and agencies think being funny or winning awards matters most and forget the purpose of advertising: to sell product and increase revenue and profits. Sales Genie's ad was immensely profitable for them because they used their spot as a direct marketing piece - they gave a specific offer and call to action. Let's say 99.9% of the people out there didn't care and weren't a good match as a target audience and only 0.1% of people might have even the chance of being interested. 1/10th of a percent of 100,000,000 viewers is 100,000 people for $2.7 million (let's assume that their awful production quality you mention added $100k to the $2.6 million cost), or $27 per interested potential lead. That beats stealing! I'd love to switch seats with their CEO and take a public beating for having a "stupid" commercial while I built my vacation home out of platinum.
ReplyDelete