Friday, August 10, 2007

A Dennis Green Coors Light ad would be awesome

Let's hope this eventually makes the light of day.

Coors Light has tapped former Arizona Cardinals head coach Dennis Green to appear in its mock press conference spots during the coming NFL season.

I'm sure I'm not the only one hoping that it'll have spots from his epic meltdown after losing to the Chicago Bears. The rant, of course, featured this great quote: "If you want to crown them, crown their asses."

Rough cuts of two early ads featuring Green's press conferences don't feature the famous outburst, but rather more innocuous quotes from tamer exchanges with the media.

But don't get too depressed, Coors has said efforts to make an ad out of the rant are continuing.

Some people think the holdup may be Coors' reluctance to directly challenge its competitors. For instance, the "crown their asses" bit from Green could, with little imagination, be used as a dig at the self-proclaimed King of Beers. But Coors in recent years has eschewed a challenger strategy and instead focused on positioning itself as the coldest, most refreshing light beer.

Well, let's all hope Coors grows some cajones and goes with the rant commercial in full. That would definitely make my Sunday afternoons a little better. After all, I'll need some humor while my Raiders are down by 40 to Tampa Bay in the 3rd quarter.

And just to see it again, here's the rant. I can think of about a million ways to use this in a commercial.



My Hero Zero said...

This has to happen. If for no other reason that to replace the Bill Walsh ads. They'd be a little creepy now, no?

Kevin Hayward said...

I just saw this on another blog. I think we can all agree that if this actually made it to television, it would be an instant classic.

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