Apparently Sidney Crosby. While Sid the Kid may be one hell of a hockey player he may have officially gone overboard in terms of what he's now endorsing. The shoe you see above is the new women's Crosby cross trainer. And it has his name and number on it. Yikes. Naturally there's no way Sid could have had a hand in designing this monstrosity, right?
Crosby has been doubling as a fashion consultant with Reebok and has developed his very own line of clothing. It's been a hands-on experience for the NHL's most valuable player.
"It was funny because I was getting these prints and these designs sent to me at home," Crosby said Tuesday at the launch for the fall collection of his Rbk SC87 line. "I'd be with my parents and we'd be discussing what's in style and what's out of style."
I see. Well, surely this madness will stop with pink shoes, right? There's no way Crosby would dare subject himself to even more potential abuse from opponents, teammates and fans.
There's even a women's line that includes a pink baby tee featuring the words: "I (heart) Crosby."
I guess pro hockey doesn't pay quite as well as it used to. I look forward to seeing Crosby's future fashion line with Chanel.
Needless to say, Sid might be getting some shit this year from, uh, everyone. We had to look back real far to find anything with a well known athlete's name on it that was anywhere near as fruity as Sid's shoe.