How do you celebrate winning the Pepsi 400? By drinking the event's main rival and having the picture appear prominently on the World Wide Leader.
This Saturday Jamie McMurray won the Pepsi 400 at Daytona in the closest finish in NASCAR history - and then promptly stuck it to Pepsi by celebrating his win with a Coke. Give 'em hell Jamie.
I especially like how in this picture below he seems to go out of his way to make the Coke symbol clearly visible for the cameraman.
I don't think Pepsi is too pleased about this. But whatever, their drink sucks.