Thursday, September 20, 2007

Because losers need nachos

This is one of the weirder things to pop up on the blogoshpere of late, but in the wake of Notre Dame's hideous loss to Michigan (and likely upcoming loss to Michigan St.), supposedly Taco Bell is giving away free nachos this Sunday to help console Fighting Irish fans as their team continues to stink it up. I thought this was just a joke - you know "Nacho Day" is "Not your day" - but Sunday Morning Quarterback apparently was emailed Taco Bell's letter to Weis by an L.A.-based account executive for the global marketing firm Cohn & Wolfe who claimed it was 100% legit. Like SMQ, I'm not sure how much you should trust a PR guy, but hey, if you're in South Bend this Sunday, might as well give it a shot. There are three Taco Bells in the area.

Here's the letter:

September 17, 2007

Mr. Charlie Weis
Head Football Coach
University of Notre Dame
C113 Joyce Center
Notre Dame, IN 46556

Dear Coach Weis,

We've all had days we'd rather forget. Clearly, the season isn't unfolding the way we all hoped and Saturday was another tough loss. When that happens, we call it NACHO DAY.

Hey, it may sound corny, but sometimes when your chips are down, all it takes is a gesture of support from an unexpected source to help turn things around. At TACO BELL, we always THINK OUTSIDE THE BUN, so we'd like to offer the enclosed NACHO DAY award and an order of Nachos to help lift your spirits.

In fact, we want to lift the spirits of everyone in South Bend. We invite all fans of the Irish to head into any participating South Bend TACO BELL(r) location on Sunday, September 23 from 2:00 p.m. - 5:00 p.m. and we'll give them a free order of regular Nachos.

Please enjoy our offer of free Nachos to help you get through all those crunchy NACHO DAYS. Hopefully, things will turn around and you can just enjoy the food!

- Your friends at Taco Bell

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-WCK

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