The Stanley Cup doesn't get you much attention in England

The NHL seems to have clearly lost its mind at this point. As you may know - wait, why would anyone know this? - the NHL is kicking off its season with a game between the Anaheim Ducks and the LA Kings this weekend in London.

In an attempt to generate some publicity for the event, the Ducks are over there lugging the Cup around London, and the Brits clearly have no clue what the hell is going on. That's probably because hockey ranks somewhere between pub cigarette eating contests and bear baiting in the British sports conciousness.

Here's some great info from The Vancouver Province:

Steve Campbell, a sports fan from northern England, looked baffled as he watched playoff star Ryan Getzlaf lug the Cup across a busy street to pose with his teammates in front of Big Ben.

"I don't really know why they're here, though I do know the NFL is due here next month," he said, referring to a heavily promoted National Football League game between the Miami Dolphins and New York Giants at Wembley Stadium on Oct. 28. "Maybe it's a bit of a promotion due to that, possibly?"

Here was Chris Pronger's take on this shitshow.

"It's a way for us to market and brand our league, and get our sport in front of some new faces and hopefully become more of a global game."

Way to go NHL. People barely even know you exist in the U.S. anymore. And your playoff games get pulled off the air for infomercials. Now you're trying to promote yourself overseas and people either don't know WTF you're doing over there or they associate you with football.

Maybe you should just try and fix things at home.

-WCK